Pricing

What the work costs.

All prices are in USD. I agree the scope with you before work starts. For a live incident, email me first and we settle the fee once the response is under way.

Readiness Sprint

$15,000

Fixed fee · three weeks

A short engagement to get your communications ready before something goes wrong.

Crisis playbook
Pre-approved holding statements
Stakeholder and audience map
Baseline for sentiment monitoring
Tabletop exercise with leadership

Retainer

From $6,000 / month

Forward positioned · 3-month minimum

I stay close to your company so that when pressure arrives, I already know the context.

15-minute response at any hour
Ongoing monitoring
Quarterly readiness review
Priority deployment
Incident days billed at a reduced rate

Incident Deployment

From $20,000

First two weeks of a live incident

Live response through public recovery when there is no existing retainer.

Communications lead for the incident
Statements, update schedule, and audience handling
Press and inquiry management
Employee and executive communications
Support through public recovery

Retainer clients pay 25% less. Active incidents should get in touch right away at activate@statusandstory.com.

Portfolio

From $12,000 / month

For VC funds

Readiness coverage across a fund's portfolio, with priority deployment when a company needs it.

Readiness coverage for up to 10 portfolio companies
Crisis office hours for founders
One workshop a quarter
Priority deployment at retainer rates across the portfolio

Bigger portfolios are on request.

Questions

Pricing FAQ.

What counts as an incident?: Anything that puts your company in the public eye and needs a coordinated response: an outage, a breach, a vulnerability disclosure, product or pricing backlash, layoffs, executive exposure, regulatory attention, or a similar high-pressure event.
Can you start mid-crisis?: Yes. Most incident deployments begin after something has already started. Send what you have to activate@statusandstory.com and I will tell you how quickly I can join.
How do you handle confidentiality?: I treat everything you share as confidential, whether or not we work together. I work over encrypted channels, keep the circle small, and do not discuss client engagements publicly.
Who will I be working with?: Every engagement is with JA Westenberg personally. Agents help with monitoring and analysis; I review the work, make the calls, and answer for them.

For general enquiries, email hello@statusandstory.com.

On call, every hour of the year

Ready to talk through an engagement?

Send a brief about a readiness sprint, a retainer, portfolio coverage, or support for an active incident.

Send a brief →activate@statusandstory.com

Retainer clients receive a response within 15 minutes.